Why We Need to Stop Quoting the Zero-Click Search Studies

One industry influencer has twice posted studies claiming that fewer clicks are going to organic webpages. But the math doesn’t add up. –Nafilshareef On August 13, 2019, Rand Fishkin — CEO of SparkToro, founder of Moz — published a blog post that stated, “Less than Half of Google Searches Now Result in a Click.” Fishkin summed up the …

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Are You Ready To Join A Cohort? Google Releases FLoC

The Privacy Sandbox is Google’s initiative responding to third-party tools going ‘far beyond their original intent.’ Today, FLoC is launched. Rebekah Dunne / 2 hours ago / 3 min read FLoC’s Privacy Protections How Is This Different To The Previous Process? Cohort Eligibility Google Launches Privacy Sandbox Website With Mozilla’s Total Cookie Protection and DuckDuckGo’s additional privacy protections, we’ve been waiting to see …

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Google’s John Mueller Answers Rapid Fire SEO Questions

Google’s John Mueller answers miscellaneous questions about SEO in a video called “SEO Lightning Round.” Question 1: Canonicals Question 2: URLs Question 3: Content Delivery Networks (CDNs) Question 4: Broad Audience Targeting Question 5: Sitemap Files Google’s John Mueller answers a mixed bag of SEO questions in rapid fire style in the latest video on …

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Google expands its core web vitals and page experience update FAQs

Google updated its FAQs around the Core Web Vitals and the page experience update. This page is accessible in the Google support forums and was initially posted in December 2020 but was updated today with a lot more details. What is new. Quite a bit has been updated compared to the original version. You can compare the old to the new by scanning …

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How to Use Domain Authority Checkers for Link Building in 2021

Enterprise internal links need special attention. Learn how to get started and get a simple content checklist for optimizing internal links.  Don’t Forget About Breadcrumbs, Seriously Fix Your (Broken) Internal Links First Identify & Re-Redirect Your Chains Put Your Links Into an Organized Map Fix Your Click Depth Play Navigational Defense Half Your Links, Double …

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Google: Mobile-Friendly Does Not Mean Ready For Mobile-First Index

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Google’s John Mueller advises site owners that mobile-friendliness is not the same as ready for mobile-first indexing. When determining whether to move a site to the mobile-first index, Google looks at criteria beyond whether the site is optimized for mobile devices. A site could be designed for mobile and not still not be considered ready for …

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Ecommerce SEO Guide: Rank Top on Google in 2021

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Follow our step-by-step, noob-friendly guide to Ecommerce SEO to increase your online store’s Google traffic and drive more sales. Most people get Ecommerce SEO wrong. They focus on ranking for uber-competitive high-volume terms. Let’s say that you sell men’s clothing. Here’s the most obvious term you may want to rank for: Estimated US monthly search volume for “mens clothing,” via Ahrefs Keywords Explorer Let’s take …

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