About Me

Starting my career in the digital marketing world, I specialized in driving organic search growth for businesses across multiple industries. Over the past decade, I’ve partnered with Fortune 500 companies and global enterprises, helping them scale their digital presence through SEO, paid media, and performance marketing.

In that time, I’ve led strategies that took websites from thousands to tens of millions of monthly visits, engineered Core Web Vitals optimizations, and delivered measurable ROI for brands in finance, healthcare, e-commerce, and media.

My journey has included working with global leaders like AMEX, Bloomberg, Citibank, Aspen Dental, and Allstate, where I built data-driven marketing frameworks that not only boosted visibility but also delivered tangible growth — from 1,000+ B2B leads generated to 40x e-commerce sales growth.

Today, I continue my work as a consultant and strategist, specializing in SEO, SaaS and E-Commerce growth, AI-powered marketing, and conversion optimization. I’m passionate about staying ahead of the curve, leveraging AI, automation, and predictive analytics to craft marketing systems that scale.

Beyond my professional role, I’m a lifelong learner and growth enthusiast, deeply interested in how technology, AI, and digital strategy continue to transform the way businesses connect with their audiences.

📍 Based in Bangalore, India | 🌍 Partnering with clients worldwide

Specialization:
Paid Ads: Google, Meta, LinkedIn
High CRO: Conversion Rate Optimization
AI-Powered Marketing Strategies
Programmatic SEO
Content Marketing & Digital PR
Local & Global SEO
Analytics & Performance Tracking: GA4, Data Studio
E-Commerce Growth Strategies
SaaS Marketing & Lead Generation
Skills & Tools
SEMrush, Ahrefs, Screaming Frog, Google Search Console
Analytics: Google Analytics 4, Data Studio, HubSpot
Paid Ads: Google Ads, Meta Ads, LinkedIn Ads
Technical SEO: Core Web Vitals, Structured Data, Crawl Budget Optimization
Collaboration: Team Management, Client Reporting, Workflow Automation

Clients

Clients Worked With 💼 Finance & Banking

American Express (AMEX) (Business Class, Consumer, Delta, Hilton, GCS, FXIP UK, Payback, My Credit Guide, Personal Savings)

📈 ~5M+ monthly visits managed

+40% organic traffic growth in Business Class with 15+ new first-page keyword rankings

Improved Core Web Vitals compliance across multiple AMEX portals, cutting load times and boosting engagement

Citibank UAE

📊 ~3M monthly visits

+60% increase in organic traffic, leading to a surge in lead generation across MENA

Silicon Valley Bank

🌐 ~1M monthly visits

Generated 1,000+ qualified B2B leads via content-driven SEO funnels

Expanded SERP footprint for enterprise-level finance keywords

Laurel Road & Home Equity Bank

📊 ~500K+ monthly visits

CTR uplift of +30% through technical SEO and CRO-focused content

Bread Financial & OneMain Financial

📈 ~700K monthly visits

Schema-rich content + CRO landing pages increased conversions significantly

Clients Worked With 🏥 Healthcare & Wellness

Aspen Dental

🦷 ~2M monthly visits

+25% increase in appointment bookings

+60% surge in local impressions via advanced Google Maps & Local SEO

ActiveFitnessStore.com

🏋️ ~150K+ monthly visits

Secured #1 ranking for “Gym Equipment” across GCC markets

+60% traffic growth, positioning against Amazon & Noon

Fidelity Life & Saadia

📊 ~300K monthly visits combined

Strengthened domain trust & authority through advanced SEO frameworks

Zumba

💃 ~400K monthly visits

Expanded local + global reach with SEO and influencer-driven content

Clients Worked With 📰 Media & Publishing

Bloomberg

📰 ~25M+ monthly visits

Enhanced Core Web Vitals: load times reduced by 40%, engagement up 25%

Optimized enterprise-scale site architecture for improved crawl efficiency

Mimecast & Crestron

📊 ~2M monthly visits combined

Increased domain authority & keyword visibility with targeted backlink strategies

Kapitus

📈 ~500K monthly visits

Built robust organic growth pipeline for B2B SaaS services

Clients Worked With 🛡️ Insurance & Corporate Services

Allstate

🛡️ ~8M+ monthly visits

+50% increase in domain authority

Secured top national rankings in a highly competitive insurance market

Northwestern Mutual

📊 ~3M monthly visits

Boosted wealth management visibility with high-intent keyword strategies

Charles Schwab

📈 ~5M+ monthly visits

Optimized financial education content, growing organic engagement significantly

Aflac & Mercer Advisors

🌍 ~1M+ monthly visits combined

Delivered SEO-driven lead generation campaigns with improved trust & conversions

Wealth Enhancement Group

📊 ~400K monthly visits

Multi-location SEO increased search visibility across 15+ US regions

Clients Worked With 🛒 E‑Commerce & SaaS

Advance America

📊 ~450K monthly visits

Lead-gen funnels optimized via CRO-focused SEO campaigns

UniFirst

👕 ~350K monthly visits

Enhanced e‑commerce SEO, achieving higher CTR & conversion rates

Opportun

📊 ~500K monthly visits

Improved acquisition efficiency with content + CRO strategy

Clients Worked With 📊 Professional Services & Enterprises

KPMG & NAR

🌐 ~2M+ monthly visits combined

Technical SEO + schema deployment boosted SERP authority

AMEX AP Automation, MCG & GMS Teams

📈 Multi‑site SEO frameworks implemented

Delivered scalable programmatic SEO & CRO strategies

My Services

🚀 Enterprise-Grade SEO & Organic Growth

Engineer sustainable growth through technical SEO audits, Core Web Vitals optimization, structured data implementation, and programmatic SEO frameworks. I specialize in scaling websites from thousands to millions of monthly visits by combining content-driven strategies with precision technical execution.

📊 Advanced Paid Ads & Growth Marketing

Deploy full-funnel paid advertising strategies across Google Ads, Meta Ads, and LinkedIn Campaign Manager. From keyword intent segmentation to AI-driven bidding strategies, I design campaigns that minimize CAC while maximizing ROAS, consistently outperforming industry benchmarks.

🌍 Local & Global SEO

Dominate both local SERPs and international markets with Google Business Profile optimization, multi-lingual hreflang architecture, and geo-targeted link-building campaigns. I’ve successfully scaled brands across the GCC, North America, UAE and Europe, achieving double-digit traffic growth in competitive industries.

🛒 E-Commerce & SaaS SEO

Accelerate conversions for e-commerce platforms and SaaS products through advanced schema markup, CRO-optimized product/category architecture, and SaaS-specific keyword mapping. My frameworks integrate lead funnels, retention strategies, and automation workflows to reduce churn and scale recurring revenue.

🤖 AI-Driven Marketing, Automation & CRO

Harness Generative AI, predictive user modeling, and full-stack marketing automation (HubSpot, Salesforce, Zapier) to build personalized conversion funnels. From automated lead scoring to AI-generated content clusters, I create growth systems that continuously improve ROI without scaling costs.

📈 Analytics, Reporting & Performance Tracking

Deliver real-time insights and executive-ready dashboards through Google Analytics 4, Data Studio, and HubSpot. I translate complex performance data into actionable growth strategies, ensuring complete transparency and measurable ROI across all marketing channels.

Clients

Testimonials

“Working with Nafil has been a true game-changer for Active Fitness Store. His expertise in SEO and digital marketing helped us climb from page 3 to the top 3 rankings for more than 1,000 competitive keywords, including securing the #1 spot for ‘gym equipment’ across GCC markets. Thanks to his strategies, we achieved a 60% surge in traffic and positioned ourselves as a top competitor to global giants like Amazon and Noon. Nafil doesn’t just drive numbers—he drives real business growth

CEO Active Fitness Store

Ajith Prakash‏

Nafil have proven their worth. They are highly responsive, and their level of support is beyond that of a larger firm. They are a safe bet.

Bob Goldberg

NAR.realtor CEO

Nafil's secret sauce is the combination of the data and technology stack and the speed with which they can get things done while connecting to our larger goals.

Gonzalo Palaci

Chief Marketing Officer (opertun)

Nafil is a great SEO partner. They customize the content to us, delivering writing that is appropriate for search and help us build overall authority.

Alex Craddock

chief marketing

Fun Facts

🎯 5M+ Monthly Visits Managed

💻 500+ SEO Campaigns Executed

☕ 10,000+ Cups of Coffee Consumed

10 Countries Visited

🤖 Early Adopter of AI Marketing Tools

📈 1,000+ B2B Leads Generated

🔍 Ranked #1 for 300,000+ Competitive Keywords

🌍 Clients in 12+ Countries

Resume

Experience

2023 – Present

Global SEO & Marketing Manager

LifeTime Fitness Store LLC

Spearheaded the entire digital launch, starting from scratch — including building the website, hiring and leading the marketing team, and supporting the opening of physical stores.
Scaled monthly organic traffic by 350% (20K → 90K) within 6 months, establishing the brand as a leading player in the fitness retail market.
Designed and executed a comprehensive SEO and paid marketing strategy, achieving a 40x increase in online sales.
Implemented Core Web Vitals optimization, achieving compliance across 95% of pages and boosting mobile usability by 30%.
Built a sustainable link-building framework, securing 150+ high-authority backlinks in under 6 months.
Positioned the store as a direct competitor to Amazon and Noon in the GCC, ranking top for highly competitive fitness and gym equipment keywords.

2022 – 2023

Senior SEO Analyst

iQuanti, Inc.

Partnered with AMEX, Citibank, Bloomberg, Allstate, Staples, and AVIS to deliver enterprise-grade SEO campaigns for BFSI, media, and retail.
Elevated Citibank UAE’s visibility with a 60% organic traffic surge, directly fueling high-quality lead generation.
Engineered Core Web Vitals optimization for Bloomberg, cutting load times by 40% and boosting engagement by 25% across 25M+ monthly visits.
Strengthened Allstate’s digital authority, achieving a 50% DA improvement and securing top rankings in one of the web’s most competitive industries.
Built executive dashboards and reporting frameworks in GA4, SEMrush, and Data Studio, enabling data-driven decision-making at the leadership level.

2021 – 2022

Senior SEO Specialist

ActiveFitnessStore.com

Dominated the GCC fitness market by securing #1 rankings for “Gym Equipment”, driving a 60% lift in traffic against global competitors like Amazon & Noon.
Increased UAE keyword rankings by 34% and KSA by 17%, solidifying regional market presence.
Conducted comprehensive technical SEO, resolving 540+ indexation and structured data issues to ensure seamless Google visibility.
Boosted CTR from 20% to 64% on 50+ high-intent transactional keywords, resulting in a significant conversion lift.
Implemented hreflang and multi-regional targeting across 6 GCC countries, amplifying impressions and search dominance.

Button

2020 – 2021

Senior SEO Specialist

Scaled organic traffic by 43%, growing visits from 20K to 90K within six months.
Reduced bounce rate by 22%, improving on-site engagement and user experience.
Developed and executed content marketing frameworks that earned 100+ natural backlinks, strengthening domain authority without paid outreach.
Led a team of SEO specialists, streamlining workflows and achieving award-winning recognition as one of The Manifest’s Top B2B Leaders of 2024.

2019 – 2020

SEO Specialist & Content Writer

Codeace

Produced and optimized 300+ SEO-driven blogs and articles across 20+ industries, driving measurable improvements in SERP visibility.
Collaborated with designers and developers to integrate SEO with UX & content design, ensuring cohesive brand impact across channels.
Orchestrated digital content strategies that enhanced performance across blogs, YouTube, and social platforms, boosting multi-channel engagement.
Leveraged keyword research and on-page SEO to systematically increase visibility for clients across tech, healthcare, lifestyle, and finance.

Education

Certifications

Advanced Social Media Strategy Certification – Expertise in building and scaling high-impact social media strategies.
Inbound Marketing Certified – Skilled in converting visitors into leads using content-driven funnels.
Content Marketing Certified – Proficient in creating SEO-friendly, engaging content for digital platforms.
Communication Skills Certified – Strong presentation, negotiation, and stakeholder management skills.
Interpersonal Skills & Teamwork Certified – Effective cross-functional collaboration and leadership.

2015 – 2018

Dayanand Sagar Business Academy

BBA in Global Marketing

NYU has over 450 student clubs and organizations on campus.

2015 – 2015

American University in Dubai

Business Certification

Advanced marketing insights with a global perspective.