Google AI Max Search Ads: Super Long Headlines & Dynamic Sitelinks

A new Google Ads AI Max Search Ad has been spotted, and it’s turning heads across the digital marketing community. This format is not only unique in appearance but may also change how advertisers approach AI-driven search campaigns.

🔎 What Is the Google AI Max Header?

While reviewing AI Max for Search campaigns in Google Ads, I (Nafil) discovered a new ad type that displayed an unusually long headline—far beyond the typical character limit.

Alongside this, the ad included dynamically generated sitelinks that pulled directly from blog articles, creating a rich and content-heavy search experience.

This approach suggests Google is testing AI-driven ad formats that adapt to user intent in real time, using content beyond traditional ad copy.

📈 Why This Discovery Is Important

This isn’t just a cosmetic change; it could be a game-changer for PPC strategy:

• Extended Headlines: More characters mean more room for SEO keywords and value propositions.
• Dynamic Sitelinks: Blog content is being used directly in ads, boosting click-through rates.
• Higher ROAS from Blogs: Surprisingly, these AI Max ads showed significantly higher ROAS when directing users to blog articles vs. standard landing pages.
• AI-Powered Targeting: Google is clearly leaning into machine learning for ad relevance and personalization.

🛠️ What Advertisers Should Do Now

• Audit Blog Content: If Google’s AI is pulling sitelinks from blogs, make sure your blog content is optimized for conversions.
• Test AI Max Campaigns: Early adopters could gain a competitive advantage.
• Track ROAS by Destination: Compare performance between blog-driven traffic and traditional landing pages.
• Stay Ahead: Expect Google to roll out more AI-driven ad formats in the coming months.

🗣️ Forum Discussion at LinkedIn

This finding has already sparked discussion among PPC and SEO professionals. Many were surprised by the higher ROAS from blogs, which challenges the long-held belief that landing pages outperform blog content for conversions.

👉 I first shared this discovery on LinkedIn, where marketers are actively debating what this means for the future of Google Ads AI Max campaigns. Join the conversation and share your thoughts!